Round brilliant cut diamond - Shilat

Round brilliant cut diamond

The Allure of Round Brilliant Diamonds

Tradition and Familiarity of the Round Brilliant

engagement diamond ringLastly, tradition and design familiarity preserve the popularity of round brilliant diamonds. Consumers know what to expect with round brilliant cuts and often select shapes that they see most often in jewelry stores and advertising. The vast majority of diamond jewelry from engagement rings to fashion pieces displays round brilliant stones. This ubiquity and familiarity drive consumers to choose what they know, keeping round brilliant diamonds at the top.

As the most optically superior diamond shape that follows tradition, dominates inventory and fulfills consumer preferences for responsible sourcing, the round brilliant cut retains the majority share across diamond jewelry categories. For retailers, investing in certified round diamond inventory gives them versatility to satisfy diverse customer needs, making these diamonds lower risk and higher value. Drawn by light, beauty and meaning, the allure of round brilliant diamonds endures.

Consumer Desire for Certified Round Diamonds

round diamond pendantToday's consumers want assurance that their diamond jewelry has ethical sourcing and quality grading. Round brilliant cut diamonds satisfy this demand, as they are readily available with responsible mining certification and lab grading reports from GIA or other gemological institutes. Major jewelry brands predominantly feature certified round diamonds that comply with standards for conflict-free, natural stones with specifications on the 4Cs: carat, cut, color and clarity. The ubiquity of certified round diamonds builds consumer confidence and sales.

Large Round Diamond Inventory Across All Price Points

round diamond studsRetailers also prefer to stock round cut brilliant diamonds over other shapes and cuts because they appeal to more buyers. Couples shopping for engagement rings want to see the largest possible diamond for their budget. Stocking a range of larger round brilliant diamonds caters to this important clientele. Round shapes also better hold their value on the secondary market compared to fancy cuts, making retailers more willing to invest in inventory. The focus on larger round diamond inventory impacts market share.

Most Diamond Jewelry Designs Showcase Round Brilliants

engagement ring diamondAnother reason for the popularity of round cut brilliant diamonds is that jewelry designs tend to highlight this classic shape. The vast majority of engagement rings feature a central round brilliant solitaire, as the symmetrical shape suits halo settings and accent stones. Diamond stud earrings and tennis bracelets also follow this design pattern with round brilliant stones lined up for visual impact. Even fashion jewelry pieces utilize round lab-created diamonds or crystal accents. The continuity across jewelry styles reinforces consumer perception equating diamonds with round brilliants.

Round Brilliant Diamonds Optimized for Maximum Sparkle

blue round diamond ringRound brilliant diamond cuts have an ideal shape to maximize light return and sparkle. The cut has 58 facets carefully angled to reflect light back to the eye through the table and crown. This creates unparalleled brilliance compared to other diamond shapes. When choosing a diamond, brilliance is the most important factor for consumers after carat weight. This emphasis on light return solidifies the prominence of round brilliant diamonds for major jewelry categories.

How Round Brilliant Cuts Dominate Diamond Jewelry Sales

Round brilliant diamond hold an enduring allure in jewelry for their scintillating light and symbolism of enduring love. When it comes to diamond jewelry, round brilliant cuts far outweigh fancy cuts in market share and value. The timeless shape accounts for 75% of diamonds sold in engagement rings and roughly 50% across all diamond jewelry categories. Let's explore why round brilliant diamonds continue to lead diamond jewelry sales.

Celebrity Engagements That Cemented the Round Brilliant as Most Iconic Diamond Cut

From British royalty to Hollywood starlets, celebrity engagements have long fueled global obsession with the round brilliant cut diamond cut. High society weddings through history ensured round brilliants as the aspirational stone every couple envisioned for marking betrothals. Several pivotal celebrity proposals also embedded the cut as shorthand for timeless romance within mass culture.  

19th Century Nobility Set Early Round Brilliant Precedent

Europe’s aristocracy flaunted large round brilliant cut diamonds in betrothal jewels as early as the Victorian period. Affluent nobles embracing the new cutting style associated it with privilege and sophistication. Newspapers documenting royal weddings sparked public imagination and desire even if few could afford significant stones. The association with status took hold early.

Elizabeth Taylor’s Engagements Captivated 1950s Public

When Hollywood royalty Elizabeth Taylor accepted a 3-carat round brilliant cut engagement ring from film producer Mike Todd in 1957, it made global headlines and photos. The iconic actress went on to collect famous large round diamonds like the 69-carat Taylor-Burton purchased at auction in 1969. Her much photographed love life brought round brilliants to every American home.

Princess Diana’s Sapphire Captivated 1980s Audiences

While technically accent stones, the oval cut sapphires flanking Princess Diana’s engagement ring fueled 1980’s nostalgia. The royal proposal and extravagant 1981 televised wedding fueled a decade of conspicuous consumption. Brides-to-be flocked to jewelry stores requesting Diana-inspired oval sapphire halos around round brilliant center stones.

Bennifer in the 2000s Sparked the Celebrity Ring One-Upmanship Era

Paparazzi photos of Jennifer Lopez’s 6.1-carat pink diamond from Ben Affleck in 2002 birthed today’s loud, look-at-me celebrity ring era. Their relationship demise sent “Bennifer” fans to soothe heartbreak by copying the eye-catching Harry Winston pink round brilliant style. And a competition emerged around flashing biggest, boldest round diamond bling that still dominates celebrity and influencer culture today.

From European royalty to Hollywood starlets, celebrity engagements have long fueled global obsession with the round brilliant diamond cut. High society weddings through history ensured round brilliants as the aspirational stone every couple envisioned for marking betrothals. Several pivotal celebrity proposals also embedded the cut as shorthand for timeless romance within mass culture.

Back to blog